London-based visual artist Ian McKinnell specialises in photorealistic digital illustration, high-end retouching, advanced compositing & AI. With roots in professional photography and fine art, his work pushes realism beyond the camera—transforming impossible concepts into believable imagery.
Guardian Weekend Magazine. Wedding Disasters | Commended in the BIPP Masters of Print Competition 2026
Logitech Gaming, California: a long term packaging project involving over 100 of Ian’s photo realistic and x-ray 3D CGI illustrations. See behind the scenes here
Radio Times London: a combination of Ian’s photography, retouching & illustration. Awarded the magazine ‘Cover of the Century’ by the Professional Publishers Association (PPA). See how it was made: Behind The Scenes: Vote Dalek
Ian is a highly skilled professional retoucher specialising in product & portraiture. His work is defined by meticulous attention to detail—refining materials, textures, and finishes with precision, while delivering natural, sophisticated skin retouching and carefully crafted lighting that preserves an authentic, premium aesthetic.
He is highly experienced in complex image compositing, seamlessly blending photography and CGI to create flawless, hyper-realistic visuals. Alongside his client work, Ian teaches advanced retouching techniques, guiding photographers, retouchers and creative professionals in refining their skills and elevating their craft.
With expertise across creative retouching, AI-driven workflows, digital compositing, 3D rendering, and product visualisation, Ian produces striking imagery for advertising, editorial, packaging, and digital campaigns—helping leading brands and agencies worldwide communicate ideas with clarity, elegance, and impact.
